Importance of Critical Directory Listings and Link Building for Northeast Ohio Businesses
Years ago, engines frequently found new sites after webmasters "submitted" their URLs to the engines' own "Add your site" pages. Today, those pages are relics of a simpler era.
Modern search engine crawlers find new sites when other, more established sites link to them. Links from respected sites within your industry (sites appealing to home decorators, for example) or geographic area (such as a Cleveland area city guide) -- provided those sites have high quality content and are trustworthy themselves -- give engines a signal that your content can be considered relevant. Across the Web, links are the form of currency that vouches for your site as an authority in its niche.
The importance of critical directory listings and link building are apparent. Smart, seasoned local SEO experts agree that five high-quality links from respected sites are more valuable than a hundred links from untargeted, untrustworthy sites. Lead To Conversion relies on a carefully selected handful of reliable directories (both global and based around Cleveland -- or wherever your target audience is located) to give your local or niche site the initial traction it needs to begin performing well in major search engines.
We submit client sites to directories edited by actual humans -- not the types of sites whose only barrier to entry is a "Submit" button. Consequently, engines reward and trust sites listed in these directories because acceptance is not a rubber-stamp process. In addition, our non-directory link-building programs focus on acquiring similarly relevant links from sites with true importance to your industry and/or location -- not simply those sites that automatically approve a link request.
Find out more about LTC, read about the importance of an initial SEO Site Evaluation, or request a proposal.
