Importance of an Initial SEO Site Evaluation
- Excellent rankings for important, relevant phrases.
- Regular, sustained growth in search traffic numbers.
- Increased sales and brand name recognition.
Each of the above factors is a critical goal in a niche or local SEO campaign. But for many sites, pursuing those goals is a fool's errand unless other technical and foundational issues are addressed with the site first.
The most compelling content, the lowest prices, the greatest selection, and the highest testimonials do your site (and your company) no good unless this content is easily consumable by search engine crawlers. Prior to making optimization recommendations for your site, Lead to Conversion will examine your site to determine whether architectural issues could keep your content from being visible to search engines. Following is a brief list of the types of issues we look for in our site evaluation:
- Incorrect configuration of servers or content management systems (CMS)
- Poorly coded pages
- Improper usage of redirects
- Crawler-unfriendly linking structures and navigation
- Excessive use of Flash or other rich-media technologies
By diagnosing these obstacles prior to making our optimization recommendations, we can ensure that search engine spiders will be able to access the content you've worked hard to create.
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